This article explores the concept of survivalist entrepreneurship among African American men, focusing on how economic necessity drives business ownership within this demographic. Survivalist entrepreneurship refers to the process of starting a business not out of opportunity, but as a response to limited employment opportunities, systemic discrimination, and economic marginalization. African American men often face higher unemployment rates, lower wages, and barriers to career advancement due to persistent racial inequalities in the labor market. As a result, entrepreneurship becomes a critical tool for financial survival and empowerment. Through a comprehensive review of literature, case studies, and interviews with African American entrepreneurs, this study examines the motivations, challenges, and strategies that shape their businesses. The article highlights the role of resilience and innovation in overcoming obstacles such as limited access to capital, professional networks, and mentorship. Furthermore, it explores the impact of digital technologies and e-commerce in expanding opportunities for African American entrepreneurs. This study offers a deeper understanding of how survivalist entrepreneurship functions as both a coping mechanism and a pathway to empowerment for African American men in the face of economic adversity.

Survivalist Entrepreneurship, African American Men, Economic Necessity

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