International Journal of Management and Business Development

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Vol. 2 No. 03 (2025): Volume 02 Issue 03: International Journal of Management and Business Development

Current Issue

Vol. 2 No. 03 (2025): Volume 02 Issue 03: International Journal of Management and Business Development

Published: 2025-03-01

Articles

UNDERSTANDING THE RELATIONSHIP BETWEEN DIGITAL TOUCHPOINTS AND CUSTOMER LOYALTY: THE MEDIATING EFFECTS OF ENGAGEMENT AND SATISFACTION
Prof. Alex Carter

Faculty of Business Administration, Lancaster University Management School, UK
1-6
Abstract : 13

PDF : 6