International Journal of Management and Business Development

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International Journal of Management and Business Development

eISSN: 3087-4084

Submission Deadline: 25th March 2025

Frequency: 12 Issues per Year (Monthly)

Current Issue: Volume 02 Issue 03 2025

Current Issue

International Journal of Management and Business Development

Vol. 2 No. 03 (2025): Volume 02 Issue 03: International Journal of Management and Business Development

Published: 2025-03-01

Editorial Pick

UNDERSTANDING THE RELATIONSHIP BETWEEN DIGITAL TOUCHPOINTS AND CUSTOMER LOYALTY: THE MEDIATING EFFECTS OF ENGAGEMENT AND SATISFACTION

2025-03-19

Prof. Alex Carter

Vol. 2 No. 03 (2025): Volume 02 Issue 03

Articles

UNDERSTANDING THE RELATIONSHIP BETWEEN DIGITAL TOUCHPOINTS AND CUSTOMER LOYALTY: THE MEDIATING EFFECTS OF ENGAGEMENT AND SATISFACTION
Prof. Alex Carter

Faculty of Business Administration, Lancaster University Management School, UK
1-6
Abstract : 7

PDF : 4

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