eISSN: 3087-4084 editor@aimjournals.com
All Journals
Submit your article

International Journal of Management and Business Development

Open Access Peer Review International
Open Access

Validation of The Global Influence Network Framework (GINF): A Proprietary AI-Driven Methodology for Optimizing International Luxury Event ROI

DOI
PDF
Anastasiia Malkina 1 ,
4 Founder & CEO EventIQ

Abstract

The article presents the development and empirical validation of the proprietary methodology Global Influence Network Framework (GINF), an AI-oriented system designed to optimize international premium-segment events. The aim of the study is to demonstrate the economic performance of GINF in the context of luxury and technology events. The proposed framework, which represents an evolutionary continuation of the author’s data-driven model Social Stars Influence Analytics (SSIA), integrates behavioral analytics, psychographic profiling, and AI tools for audience assessment in terms of compatibility, relevance, and cultural sensitivity. The empirical part of the study is based on an applied analysis that includes the testing of GINF on representative cases such as Token2049 (Singapore), Step Conference Dubai 2024 and Luxury Tech Forum (Istanbul). The obtained data convincingly confirm the economic efficiency of the framework: its implementation ensured an increase in lead conversion by +63%, an improvement in the accuracy of speaker selection by +40% and an increase in the average event ticket value by +27%. The developed model underpins the Magnetic.AI platform and has been recognized by industry leaders (including Yandex, VK, Forbes Russia) as a new standard of measurable influencer marketing. The results of the study possess substantial practical value for event organizers, marketers and managers in the luxury industry, as well as scientific significance for researchers in the fields of marketing and information systems.

Keywords

global Influence Network Framework (GINF), Social Stars Influence Analytics (SSIA), AI-driven event management, practice-led research, predictive analytics, return on investment (ROI), influencer marketing, psychographics, luxury segment, high-net-worth individuals (HNWI), Token2049, Magnetic.AI

References

📄 Event Management Software Market Report 2025 [Electronic resource]. – Access mode: https://www.researchandmarkets.com/reports/5767291/event-management-software-market-report (date accessed: 10/01/2025).
📄 GVR Report cover Event Management Software Market (2025 - 2030) [Electronic resource]. – Access mode: https://www.grandviewresearch.com/industry-analysis/event-management-software-market-report (date accessed: 10/02/2025).
📄 The State of Luxury - Luxury Roundtable [Electronic resource]. – Access mode: https://www.luxuryroundtable.com/wp-content/uploads/2025/01/McKinsey-State-of-Luxury-2025-presentation.pdf (date accessed: 10/02/2025).
📄 The State of luxury goods in 2025 - McKinsey [Electronic resource]. – Access mode: https://www.mckinsey.com/industries/retail/our-insights/state-of-luxury (date accessed: 10/03/2025).
📄 Luxury confronts slowdown amid economic headwinds and market disruptions, while industry resilience and strong fundamentals underpin future prospects [Electronic resource]. – Access mode: https://www.bain.com/about/media-center/press-releases/20252/luxury-confronts-slowdown-amid-economic-headwinds-and-market-disruptions-while-industry-resilience-and-strong-fundamentals-underpin-future-prospects/ (date accessed: 10/04/2025).
📄 Global Economics Intelligence executive summary, August 2025 - McKinsey [Electronic resource]. – Access mode: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/global-economics-intelligence (date accessed: 10/31/2025).
📄 Luxury fashion transforms amid economic headwinds, changing tastes [Electronic resource]. – Access mode: https://www.fashiondive.com/news/luxury-fashion-consumer-behavior-boston-consulting-group/757305/ (date accessed: 10/05/2025).
📄 The Shifting Landscape of Wealth: 2025 Insights by Knight Frank [Electronic resource]. – Access mode: https://worldluxurychamber.com/wealth-report-2025-knight-frank-insights/ (date accessed: 10/07/2025).
📄 Key Insights from the Knight Frank Wealth Report 2025: Global Wealth Trends & Luxury Market Shifts [Electronic resource]. – Access mode: https://luxurymarketinghouse.com/journal/key-insights-from-the-knight-frank-wealth-report-2025-global-wealth-trends-luxury-market-shifts/ (date accessed: 10/07/2025).
📄 Kumar D., Ratten V. Artificial Intelligence in Event Management: A Systematic Literature Review //Event Management. – 2025. https://doi.org/10.3727/152599525X17483017436968.
📄 Neuhofer B., Magnus B., Celuch K. The impact of artificial intelligence on event experiences: a scenario technique approach //Electronic Markets. – 2021. – Vol. 31 (3). – pp. 601-617.
📄 7 Predictive Analytics Challenges and How to Troubleshoot Them - NetSuite [Electronic resource]. – Access mode: https://www.netsuite.com/portal/resource/articles/financial-management/predictive-analytics-challenges.shtml (date accessed: 10/08/2025).
📄 Jumpstarting value creation with data and analytics in fashion and luxury | McKinsey [Electronic resource]. – Access mode: https://www.mckinsey.com/industries/retail/our-insights/jumpstarting-value-creation-with-data-and-analytics-in-fashion-and-luxury (date accessed: 10/08/2025).
📄 Solnet D. et al. Leveraging human touch in service interactions: Lessons from hospitality //Journal of Service Management. – 2019. – Vol. 30 (3). – pp. 392-409. https://doi.org/10.1108/JOSM-12-2018-0380.
📄 Schüller S., Dietrich D., Spielmann L. The future role of physical touchpoints in luxury retailing //Marketing Review St. Gallen. – 2018. – Vol. 35 (6). – pp. 84-95.
📄 Zhiqing J., Shin’ya N. A conceptual framework on the influence of authenticity and rarity on luxury brand value //Marché et organisations. – 2020. – Vol. 37 (1). – pp. 123-145.
📄 Guo E. Redefining Exclusivity: The Role of Generative AI in Luxury Brand Strategies // Advances in Economics, Management and Political Sciences. – 2025. – Vol. 165. – pp.80-85. https://doi.org/10.54254/2754-1169/2025.21367.
📄 Xu L., Mehta R. Technology devalues luxury? Exploring consumer responses to AI-designed luxury products //Journal of the Academy of Marketing Science. – 2022. – Vol. 50 (6). – pp. 1135-1152.
📄 Paschina S. Brand Equity Measurement Models: A Systematic Review //International Journal of Business and Management. – 2025. – Vol. 20 (5). – pp. 1-15.
📄 Brown S. et al. Event evaluation: Definitions, concepts and a state-of-the-art review //International Journal of Event and Festival Management. – 2015. – Vol. 6 (2). – pp. 135-157. https://doi.org/10.1108/IJEFM-03-2015-0014.
📄 How to Measure ROI for Your Meetings and Events [Electronic resource]. – Access mode: https://convene.com/catalyst/meeting-event-planning/how-to-measure-roi-for-your-corporate-events/ (date accessed: 10/10/2025).
📄 Guide To Event Marketing Attribution & Measuring Event ROI - Bizzabo [Electronic resource]. – Access mode: https://www.bizzabo.com/blog/event-roi-marketing-attribution-guide (date accessed: 10/10/2025).
📄 Wu X. et al. A survey of human-in-the-loop for machine learning //Future Generation Computer Systems. – 2022. – Vol. 135. – pp. 364-381. https://doi.org/10.1016/j.future.2022.05.014.
📄 The top event technology trends of 2024 - Bizzabo [Electronic resource]. – Access mode: https://welcome.bizzabo.com/hubfs/MQ_Trends%20One%20Pager.pdf (date accessed: 10/15/2025).
📄 The Unseen Hand: How AI is Changing the Future of Luxury by Vogue Business and IBM [Electronic resource]. – Access mode: https://worldluxurychamber.com/ai-shaping-future-luxury/ (date accessed: 10/15/2025).
📄 How AI is revolutionizing restaurants - Deloitte [Electronic resource]. – Access mode: https://www.deloitte.com/us/en/insights/industry/retail-distribution/ai-in-restaurants.html (date accessed: 10/16/2025).

Most read articles by the same author(s)

1 2 > >> 

Similar Articles

1-10 of 38

You may also start an advanced similarity search for this article.