Open Access

The Interplay of Brand Strength, Profitability, And Equity Valuation: Evidence from The Indian Market

https://doi.org/10.55640/ijmbd-v02i05-01

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Amit Desai ¹ , Priya Mehta ¹ ,

⁴ M.Sc. Research Assistant, Center for Business and Financial Studies, University of Delhi, India

⁴ M.B.A. Research Scholar, Department of Finance, Indian Institute of Management Bangalore, India

Abstract

This study investigates the intricate relationships between brand strength, profitability, and value relevance within the context of Indian publicly listed companies. Utilizing a comprehensive dataset of Indian firms over a specific period, we empirically examine how brand strength influences both current profitability and its relevance in explaining firm value as perceived by the equity market. Our analysis employs various measures of brand strength and profitability, alongside market-based valuation metrics, to provide nuanced insights into the role of brands in driving financial performance and investor perceptions in the unique Indian economic environment. The findings contribute to the existing literature by offering context-specific evidence on the nexus of brand value, profitability, and value relevance in a significant emerging market.

Keywords

Brand Strength, Profitability, Value Relevance

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The Interplay of Brand Strength, Profitability, And Equity Valuation: Evidence from The Indian Market

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