Open Access

A Deep Learning-Based Personalized Recommendation Architecture for E-Commerce Using CNN-Driven Sequential Representation Learning and Temporal User Behavior Optimization

4 Department of Information Technology National Institute of Technology Bhopal (MANIT) Bhopal, Madhya Pradesh, India

Abstract

E-commerce recommendation systems have evolved significantly with the integration of deep learning architectures capable of modeling complex user-item interactions. This study proposes a deep learning-based personalized recommendation architecture leveraging CNN-driven sequential representation learning and temporal user behavior optimization. The framework is designed to capture both short-term session-level preferences and long-term behavioral dependencies by integrating convolutional feature extraction with temporal dynamics modeling. Building upon advancements in neural recommender systems (He et al., 2017; Hidasi et al., 2016), and convolution-based sequential embeddings (Tang & Wang, 2018), the proposed architecture enhances representation learning efficiency for sparse and high-dimensional interaction data.

A key theoretical foundation of this research is derived from hybrid sequential modeling strategies that combine implicit and explicit feedback signals, as emphasized in prior deep neural modeling approaches for long-short term preference learning (Tran et al., 2021). The proposed model introduces a dual-path CNN structure integrated with temporal attention mechanisms to optimize recommendation accuracy under dynamic user behavior scenarios. Comparative insights from large-scale recommender system surveys further validate the necessity of integrating ranking-aware and sequence-aware learning paradigms (Gheewala et al., 2025).

Experimental reasoning demonstrates that combining CNN-based feature extraction with temporal optimization significantly improves recommendation relevance, reduces cold-start limitations, and enhances adaptability to evolving user preferences. The study contributes a scalable and interpretable architecture suitable for real-world e-commerce platforms.

Keywords

References

📄 Gheewala, S., Xu, S., & Yeom, S. (2025). In-depth survey: deep learning in recommender systems—exploring prediction and ranking models, datasets, feature analysis, and emerging trends. Neural Computing and Applications, 37(10), 10875–10947.
📄 He, X., Liao, L., Zhang, H., Nie, L., Hu, X., & Chua, T. (2017). Neural collaborative filtering. In Proceedings of the 26th International Conference on World Wide Web (WWW) (pp. 173–182).
📄 Hidasi, B., Karatzoglou, A., Baltrunas, L., & Tikk, D. (2016). Session-based recommendations with recurrent neural networks. In Proceedings of the 4th International Conference on Learning Representations (ICLR).
📄 Tang, J., & Wang, K. (2018). Personalized top-n sequential recommendation via convolutional sequence embedding. In Proceedings of the 11th ACM International Conference on Web Search and Data Mining (WSDM) (pp. 565–573).
📄 Tran, Q., Tran, L., Chu, L. H., Ngo, L. V., & Than, K. (2021). From implicit to explicit feedback: A deep neural network for modeling sequential behaviours and long-short term preferences of online users. arXiv preprint arXiv:2107.12325.
📄 Tran, Q., Tran, L., Chu, L. H., Ngo, L. V., & Than, K. (2022). A deep neural network for modeling sequential behaviors and long-short term preferences of online users. Applied Soft Computing, 123, 108957.
📄 Xu, K., Zhou, H., Zheng, H., Zhu, M., & Xin, Q. (2024). Intelligent classification and personalized recommendation of E-commerce products based on machine learning. Applied and Computational Engineering, 64, 147–153.

Similar Articles

11-20 of 44

You may also start an advanced similarity search for this article.