Open Access

Modeling the Effects of COVID-19 Disruption on Productivity and Business Sustainability of Food and Beverage MSEs: Evidence from Langsa City, Aceh Province

PDF

Dr. Ibrahim Al-Ghamdi ¹ , Dr. Noor Al-Mutairi ¹ ,

⁴ Department of Artificial Intelligence King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia

⁴ College of Business Administration King Saud University, Riyadh, Saudi Arabia

Abstract

The COVID-19 pandemic has created unprecedented disruptions in micro and small enterprise (MSE) ecosystems, particularly in the food and beverage sector, which is highly sensitive to mobility restrictions, demand shocks, and supply chain instability. This study develops an analytical model to examine the effects of COVID-19-induced disruptions on productivity and business sustainability of food and beverage MSEs in Langsa City, Aceh Province. Using secondary economic indicators from the Badan Pusat Statistik (BPS) and synthesized empirical literature, the study conceptualizes the interrelationship between operational constraints, financial stress, labor productivity, and long-term business continuity.

The findings suggest that pandemic-related restrictions significantly reduced output efficiency, weakened market access, and disrupted consumer demand structures, ultimately affecting enterprise sustainability. Consistent with prior evidence, operational performance of MSEs is strongly influenced by financial capacity, human resource adaptability, and marketing resilience (Ammar, 2021). Furthermore, digital transformation and adaptive strategies emerged as key survival mechanisms during crisis conditions (Arianto, 2020).

The study highlights that sustainability of MSEs in Langsa City depends on their ability to integrate digital marketing, optimize resource allocation, and adapt to post-pandemic economic structures. The model contributes to understanding crisis-driven productivity decline and provides a foundation for policy interventions aimed at strengthening MSE resilience in emerging economies.

Keywords

COVID-19 disruption, micro and small enterprises, productivity

References

[BPS Kota Langsa] Badan Pusat Statistik Kota Langsa. (2022a). GRDP Kota Langsa Atas Dasar Harga Konstan 2010 Menurut Lapangan Usaha (Juta Rupiah). https://langsakota.bps.go.id/indicator/52/75/1/GRDP-kota-langsa-atas-dasar-hargakonstan-2010-menurut-lapangan-usaha.html

[BPS Kota Langsa] Badan Pusat Statistik Kota Langsa. (2022b). Persentase Penduduk Berumur 15 Tahun ke Atas yang Bekerja Berdasarkan Lapangan Usaha Pekerjaan Utama (Persen). https://langsakota.bps.go.id/indicator/6/102/1/persentase-penduduk-berumur-15-tahunke-atas-yang-bekerja-berdasarkan-lapanganusaha-pekerjaan-utama.html

[BPS Provinsi Aceh] Badan Pusat Statistik Provinsi Aceh. (2019). Provinsi Aceh dalam Angka 2019. Badan Pusat Statistik Provinsi Aceh. https://aceh.bps.go.id/publication/2019/08/16/c874b8b17e60e74da57b8501/provinsiaceh-dalam-angka-2019.html

[BPS Provinsi Aceh] Badan Pusat Statistik Provinsi Aceh. (2021). Provinsi Aceh dalam Angka 2021. Badan Pusat Statistik Provinsi Aceh.

[BPS Provinsi Aceh] Badan Pusat Statistik Provinsi Aceh. (2022). Jumlah Penduduk (Jiwa). https://aceh.bps.go.id/indicator/12/55/1/jumlah-penduduk.html

Ammar, A. (2021). Dampak COVID-19 dari Perspektif Keuangan, Sumber Daya Manusia, dan Pemasaran terhadap Kinerja Operasional UMKM: Studi Kasus Pengusaha Makanan dan Minuman di Surabaya [Institut Teknologi Sepuluh Nopember]. https://repository.its.ac.id/84408/

Amri, A. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Brand, 2(1), 123–130. https://ejournals.umma.ac.id/index.php/brand/article/view/605

Andriyani, M. S., Lestari, E., & Wibowo, A. (2021). Strategi Menjaga Motivasi Pelaku UMKM Kuliner dalam Beradaptasi di Tengah Pandemi Virus Covid-19. Senmabis: Conference Series, 1(1), 45–54. https://prosiding.senmabis.nusaputra.ac.id/article/view/24

Anggraini, N., Kuntari, W., Rostwentiviaivi, V., Suryana, A. T., Rahmi, P. P., Rahmasari, L. F., Feriansyah, Sukmaya, S. G., & Manalu, D. S. T. (2022). Pengantar Ekonomi Mikro (Vela Rostwentivaivi (ed.); 1st ed.). Penerbit Widina Media Utama. https://www.researchgate.net/profile/AnggitaSuryana/publication/361025527_Teori_Produksi/links/62988fc4c660ab61f85aec06/Teori-Produksi.pdf

Animar, & Wulandya, S. A. (2020). Studi Dampak Covid-19 Terhadap Hasil Belajar Geografi di SMA Negeri 1 Sikur. Geodika, 4(2), 231–239. https://doi.org/10.29408/geodika.v4i2.3019

Arianto, B. (2020). Pengembangan UMKM Digital di Masa Pandemi Covid-19. Atrabis: Jurnal Administrasi Bisnis, 6(2), 233–247. https://doi.org/https://doi.org/10.38204/atrabis.v6i2.512

Arnis, N. (2018). Pengaruh Perilaku Kewirausahaan Terhadap Kinerja Usaha Ikan Asin di Muara Angke. Institut Pertanian Bogor.

Aurizella, D. (2017). Application of Structural Equation Modeling – Partial Least Square and Mediation Analysis In Determining Factors of Human Development Index in Indonesia. Institut Pertanian Bogor.

Bahtiar, R. A. (2021). Dampak Pandemi Covid-19 Terhadap Sektor Usaha Mikro, Kecil, dan Menengah serta Solusinya. Info Singkat, 13(10), 19–24. https://berkas.dpr.go.id/puslit/files/info_singkat/Info Singkat-XIII-10-II-P3DI-Mei2021-1982.pdf

Damuri, Y. R., & Hirawan, F. B. (2020). Mengukur Dampak COVID-19 pada Pertumbuhan Ekonomi dan Perdagangan Indonesia 2020 (CSIS Commentaries DMRU-015; CSIS Commentaries, Issue March). https://www.csis.or.id/publications/mengukur-dampak-covid-19-pada-pertumbuhanekonomi-dan-perdagangan-indonesia-2020

Danang Sri Wibowo Riyanto. (2021). Mengungkit Daya Saing UMKM di Masa Pandemi Covid-19 guna Memperkokoh Ketahanan Ekonomi Nasional. Jurnal Lemhannas RI, 9(4), 125–137. https://doi.org/10.55960/jlri.v9i4.420

Etikan, I., Musa, S. A., & Alkassin, R. S. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theroretical and Applied Statistics, 5(1), 1–4. https://doi.org/10.11648/j.ajtas.20160501.11

Fadli, A. (2021). Dampak Pandemi Covid-19 Terhadap Pendapatan UMKM di Desa Gondang Kecamatan Gangga Kabupaten Lombok Utara. Universitas Muhammadiyah Mataram.

Hartanti, L. P. S., Yulia, N. A., & Levina, M. G. (2022). Faktor-fakor yang Memengaruhi Penjualan UMKM Sektor Kuliner di Masa Pandemi Covid-19. Prosiding Nasional Penelitian Dan Pengabdian Kepada Masyarakat “Pandemi Sebagai Momentum Menuju Indonesia Tangguh, Indonesia Tumbuh,” 233–240. https://ejournalwiraraja.com/index.php/SNAPP/article/view/1756

Hasibuan, M. H. (2021). Analisis Usaha Mikro Kecil Menengah (UMKM) Makanan Cepat Saji yang terdaftar di Marketplace Sebelum dan Selama Pandemi Covid-19 di Kota Medan (Studi kasus : Grab-Food dan Go-Food) [Universitas Muhammadiyah Sumatera Utara]. http://repository.umsu.ac.id/bitstream/123456789/16614/1/Mutia Hilda Skripsi %281%29.pdf

Ihza, K. N. (2020). Dampak Covid-19 Terhadap Usaha Mikro Kecil dan Menengah (UMKM) (Studi Kasus UMKM Ikhwa Comp Desa Watesprojo, Kemlagi, Mojokerto). Jurnal Inovasi Penelitian, 1(7), 1325–1330. https://doi.org/https://doi.org/10.47492/jip.v1i7.268

Ilfa, N. (2021). Perbedaan Kinerja Keuangan Sebelum dan Setelah Adanya Covid-19 (Studi Empiris Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia). Universitas Muhammadiyah Makassar.

Jannah, E. M., Rachmadhan, A. A., & Hendra, J. (2021). The Labor Force Absorption Improvement of Micro and Small Enterprises (MSEs) in Indonesia. Jurnal Ekonomi & Studi Pembangunan, 13(1), 72–86. https://doi.org/: http://dx.doi.org/10.17977/um002v13i12021p072

Khairunnisa, Sofia, R., & Magfirah, S. (2021). Hubungan Karakteristik dan Tingkat Pengetahuan dengan Perilaku Pencegahan Covid-19 pada Masyarakat Desa Paya Bujok Blang Pase Kota Langsa. Averrous: Jurnal Kedokteran Dan Kesehatan Malikussaleh, 7(1), 1–11. https://doi.org/https://doi.org/10.29103/averrous.v7i1.4395

Khoirunurrofik, K., Abdurrachman, F., & Putri, L. A. M. (2021). Half-Hearted Policies on Mobility Restrictions during COVID-19 in Indonesia: A Portrait of Large Informal Economy Country. Transportation Research Interdisciplinary Perspectives, 13, 100517. https://doi.org/10.1016/j.trip.2021.100517

Khotimah, K. (2021). Analisis Faktor-faktor yang Mempengaruhi Pendapatan Pedagang Sayuran Organik Selama Pandemi Covid-19 di Kota Malang Jawa Timur [Universitas Muhammadiyah Malang]. https://eprints.umm.ac.id/82053/

Kusuma, V. A. M., Sahabuddin, Z. A., & Hutasoit, P. S. J. K. (2022). Strategi Digital Marketing pada Usaha Mikro dan Menengah (UMKM) di Masa Pandemi Covid-19 Melalui Pendekatan Pemberdayaan Ekonomi Rakyat. Jurnal Cafetaria, 3(1), 24–35. https://doi.org/https://doi.org/10.51742/akuntansi.v3i1.492

Lathif, R. M. (2021). Analisis Pendapatan dan R/C-Ratio pada Usaha Telur Ayam Lokal dan Telur Ayam Jawa Tengah (Studi Kasus pada Pedagang Telur Ayam Lokal dan Telur Ayam dari Jawa Tengaj di Pasar Cikurubuk Tasikmalaya) [Universitas Siliwangi]. http://repositori.unsil.ac.id/2548/

Critique Open Research & Review

Modeling the Effects of COVID-19 Disruption on Productivity and Business Sustainability of Food and Beverage MSEs: Evidence from Langsa City, Aceh Province

Abstract

Keywords

References

Most read articles by the same author(s)

Similar Articles