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Using Marketing 5.0 Tools To Increase The Competitiveness Of Educational Institutions

DOI https://doi.org/10.55640/tprjsms-v03i01-04
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Mamanazarova Nargiza Komildzhanovna 1 ORCID iD ,
4 Professor of Oriental University, doctor of Pedagogical Sciences (DSc), Uzbekistan

Abstract

This article examines the application of the Marketing 5.0 concept in education. Key tools are analyzed, including artificial intelligence, Big Data, the Internet of Things, augmented reality, automated communications, and a personalized approach to learning. The importance of implementing these technologies for enhancing the competitiveness of educational institutions and ensuring sustainability and adaptability in the context of digital transformation is emphasized.

Keywords

Marketing 5.0, education, competitiveness

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