Open Access
Digital Marketing and Identity Optimization Strategies for the Cek & Ricek YouTube Channel in Society
4
Department of Strategic Management Vietnam National Research University, Ho Chi Minh City, Vietnam
Abstract
The rapid expansion of digital communication technologies has transformed the manner in which media organizations establish, promote, and sustain their identities within society. YouTube has emerged as a dominant platform for content dissemination, audience engagement, and digital branding. This study examines digital marketing and identity optimization strategies employed in promoting the Cek & Ricek YouTube Channel within contemporary society. The research adopts a qualitative review-based approach by analyzing concepts related to online marketing digitalization, media visibility, audience engagement, and digital identity construction. The study investigates how digital marketing tools contribute to channel recognition, audience growth, and public trust. Findings indicate that identity optimization is influenced by content consistency, audience interaction, branding strategies, algorithmic visibility, and integrated digital promotion. The study further reveals that successful digital marketing enhances public awareness and strengthens channel credibility in a competitive media environment. The research contributes to the understanding of digital media branding and offers strategic recommendations for content creators seeking sustainable audience development and stronger digital identities.
Keywords
Digital Marketing,
YouTube Channel,
Identity Optimization,
Media Branding
References
Mansur Suraya, Hapzi Ali, 2017, Impact of Customer Engagement to Reputation of the Bri SyariahIndonesia, International Journal of Economic Research Volume 14 Number 19 ISSN : 0972-9380.
Rohimah, A. (2018). Digitalisasi media pemasaran online dalam gugurnya pasar ritel konvensional, Jurnal Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Vol. 6, no. 2.
Sugiyanto, Dyah Rachmawati. 2015. Komodifikasi Berita Dibalik Ideologi Ekonomi Politik Media (Studi Pada Program ‘Polemik’ Di Radio Sindo Trijaya 104.6 Fm Jakarta). Jurnal Komunikasi, Vol. 7, No. 1, Juli 2015 (57-69).
Wibowo Hendika Dimas, dkk, ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN DAYA SAING UMKM (Studi pada Batik Diajeng Solo), Jurnal Administrasi Bisnis (JAB) Vol. 2
era pemasaran masa kini, Jurnal Ilmu Komunikasi, Vol. 9, no. 2.
Most read articles by the same author(s)
- Dr. Godfrey Otieno, Dr. Nasrin Jafari, Impact of Digital Accounting Systems on Financial Performance in Banking: A Contemporary Analysis , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 2 No. 07 (2025): Volume 02 Issue 07
- Nouhoun Moro, Boukary Soumahoro, CALCULATING THE IDEAL SAMPLE SIZE FOR TARGETING POLICY TRAINING AND CERTIFICATION , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 2 No. 03 (2025): Volume 02 Issue 03
- Daryna Oliinyk, Integrating AI Assistants into Sales and Customer Communications: Impact on Conversion, Retention, and Revenue , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 01 (2026): Volume 03 Issue 01
- Chinedu Okafor, Amina Bello, Adaptive SAP Production–Procurement Planning Framework for Mitigating Supply Chain Disruptions , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 09 (2026): Volume 03 Issue 09
- Dr. Samuel Chen, The Nexus of Digital Accounting Systems and Financial Performance: A Structural Analysis in the Modern Banking Sector , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 2 No. 09 (2025): Volume 02 Issue 09
- Kuzibay Kultaev, SYNTHESIS OF HAGOGENCONTAINING COMPOUNDS BASED ON MONO- AND DIAMINES , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 1 No. 03 (2024): Volume 01 Issue 03
- Bekzod Djamiev, THE ROLE AND IMPORTANCE OF THE PROPORTIONAL ELECTORAL SYSTEM IN THE MODERNIZATION AND DEMOCRATIZATION OF SOCIYETY , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 1 No. 03 (2024): Volume 01 Issue 03
- Kasyapp Ivaaturi, Managing Personnel Resistance to Change in The Context of Global Enterprise Digitalization , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 04 (2026): Volume 03 Issue 04
- Dr. João Silva, Dr. Maria Oliveira, A Structural Analysis of Workload and Compensation Dynamics in Shaping Employee Performance: Evidence from Lopo Mandheling Coffee, Mandailing Natal Regency , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 06 (2026): Volume 03 Issue 06
- Olivia W. Garcia, James C. Brown, LEVERAGING CONTEXT DISCOVERY FOR EFFECTIVE ANOMALY DETECTION IN COMPLEX SYSTEMS , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 2 No. 04 (2025): Volume 02 Issue 04
Similar Articles
- Halyna Kaliugina, Impact of The Implementation of Digital Technologies on Operational Efficiency and Customer Loyalty in The Nail Business , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 2 No. 07 (2025): Volume 02 Issue 07
- Mamanazarova Nargiza Komildzhanovna, Using Marketing 5.0 Tools To Increase The Competitiveness Of Educational Institutions , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 01 (2026): Volume 03 Issue 01
- Alona Talykova, Digital Transformation and The Evolution of Key Account Management: From Operational Efficiency to Strategic Partnership , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 01 (2026): Volume 03 Issue 01
- Dr. Miguel A. Santos, Learning Environment Resources and Emotional Regulation Capacity in Addressing Technology-Induced Work Strain Among Foundational Education Faculty , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 04 (2026): Volume 03 Issue 04
- Dr. Godfrey Otieno, Dr. Nasrin Jafari, Impact of Digital Accounting Systems on Financial Performance in Banking: A Contemporary Analysis , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 2 No. 07 (2025): Volume 02 Issue 07
- Dr. Samuel Chen, The Nexus of Digital Accounting Systems and Financial Performance: A Structural Analysis in the Modern Banking Sector , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 2 No. 09 (2025): Volume 02 Issue 09
- Dr. Mateo Alvarez, Integrating Financial Management, Human Capital, Innovation, and Digital Practices for Sustainable Performance of Small and Medium Enterprises: A Multidimensional Perspective , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 01 (2026): Volume 03 Issue 01
- Kasyapp Ivaaturi, Managing Personnel Resistance to Change in The Context of Global Enterprise Digitalization , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 04 (2026): Volume 03 Issue 04
- Dr. Marco Rossi, Dr. Giulia Bianchi, A Lean-Based Optimization Framework for Cost Reduction in Four-Wheel Tractor Manufacturing Preparation Using Just-in-Time Principles , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 05 (2026): Volume 03 Issue 05
- Dr. Nguyen Minh Tuan, Dr. Le Thi Huong, A Lean Manufacturing Optimization Framework Based on Just-in-Time (JIT) Implementation for Cost Reduction in Four-Wheel Tractor Manufacturing Preparation Processes , The Pinnacle Research Journal of Scientific and Management Sciences: Vol. 3 No. 08 (2026): Volume 03 Issue 08
1-10 of 19
Next
You may also start an advanced similarity search for this article.