This study aims to explore the influence of personal factors on information security awareness (ISA) within individuals in an organizational context. With the rise in cybersecurity threats, understanding the personal factors that contribute to an individual’s awareness and behavior regarding information security has become crucial. We propose a conceptual model that identifies key personal factors, including personality traits, prior experience, education, and motivation, that impact ISA. Using a survey of 300 individuals from various organizations, the study empirically tests these relationships. The findings suggest that education, personality traits, and personal motivation significantly influence information security awareness. These results offer practical insights for organizations aiming to improve information security practices through targeted awareness programs.