Critique Open Research & Review

Open Access Peer Review International
Open Access

The Nigerian Export Promotion Council and Non-Oil Trade Outcomes: An Empirical Analysis

4 MIR, Department of Political Science, University of Maiduguri, Nigeria; and PENKUP Research Institute, Birmingham, United Kingdom; Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom.
4 MIR, Department of Political Science, University of Maiduguri, Nigeria; and PENKUP Research Institute, Birmingham, United Kingdom; Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom.
4 MIR, Department of Political Science, University of Maiduguri, Nigeria; and PENKUP Research Institute, Birmingham, United Kingdom; Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom.
4 PhD, Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom.
4 PhD, Faculty of Business Management, Global Banking School, Oxford Brookes University Partnership, Birmingham, United Kingdom; and Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom.
4 PhD, Department of Entrepreneurship, School of Logistics and Innovation, Federal University of Technology, Akure; and Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom
4 PhD , Department of Accounting and Finance, Global Banking School, Christ Canterbury Church University Partnership, Birmingham, United Kingdom; and Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom
4 PhD (in progress), Department of Business Management, London School of Science and Technology, Birmingham, United Kingdom; and Department of Interdisciplinary Research and Statistics, PENKUP Research Institute, Birmingham, United Kingdom.

Abstract

Export diversification remains central to economic resilience in resource-dependent economies. Nigeria’s persistent reliance on crude oil exports, which account for over 90% of export earnings, has raised sustained concerns regarding structural imbalance and vulnerability to external shocks. This study examines the institutional role of the Nigerian Export Promotion Council (NEPC) in promoting non-oil exports and evaluates whether its programmes are significantly associated with export promotion outcomes. Drawing on primary data collected from 104 staff members of NEPC and analysed using chi-square statistical techniques, the findings indicate a statistically significant relationship between NEPC programmes and export promotion. Despite evidence of institutional relevance, the growth trajectory of non-oil exports remains modest relative to oil exports. Constraints including inadequate funding, insufficient ICT infrastructure, and policy instability continue to limit effectiveness. The paper contributes to research on export-led development by situating export promotion within an institutional systems framework and by providing empirical insight into the operational dynamics of Nigeria’s apex export agency.

Keywords

References

African Development Bank. (2021). African economic outlook 2021: From debt resolution to growth. African Development Bank Group. Available at: https://www.afdb.org/en/documents/african-economic-outlook-2021, (Accessed: 16 February 2024)
Ahmed, F. U., & Brennan, L. (2019). An institution-based view of firms’ early internationalization: Effectiveness of national export promotion policies. International Marketing Review, 36(6), 911-954.
Aragòn-Correa, J. A., Marcus, A. A., & Vogel, D. (2020). The effects of mandatory and voluntary regulatory pressures on firms’ environmental strategies: A review and recommendations for future research. Academy of Management Annals, 14(1), 339-365.
Boso, N., Adeola, O., Danso, A., & Assadinia, S. (2019). The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management, 78, 137-145.
Bryman, A. (2016). Social research methods (5th ed.). Oxford University Press.
Catanzaro, A., & Teyssier, C. (2021). Export promotion programs, export capabilities, and risk management practices of internationalized SMEs. Small Business Economics, 57(3), 1479-1503.
Chacha, P. W., & Edwards, L. (2019). Exporting to fragile states in Africa: Firm‐level evidence. Review of Development Economics, 23(3), 1177-1201.
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage.
Delechat, M. C. C., Melina, M. G., Newiak, M. M., Papageorgiou, M. C., & Spatafora, M. N. (2024). Economic diversification in developing countries: Lessons from country experiences with broad-based and industrial policies. International Monetary Fund.
Denzin, N. K. (2017). The research act: A theoretical introduction to sociological methods. Routledge.
Dollar, D., & Kraay, A. (2003). Institutions, trade, and growth. Journal of Monetary Economics, 50(1), 133–162. https://doi.org/10.1016/S0304-3932(02)00206-4
Field, A. (2024). Discovering statistics using IBM SPSS statistics (6th ed.). Sage publications limited.
Flick, U. (2022). An introduction to qualitative research (6th ed.). Sage.
Gatto, L., Nasta, L., & Pirolo, L. (2024). Developing a conceptual framework for medium-sized enterprise internationalization: an incremental and circular process-oriented approach to effective export management. Piccola Impresa, (3), 107-132.
Hassan, A. O. P., Akintola, M. A., & Hassan, H. B. (2024). Benchmarking public service delivery in Sub-Saharan Africa: A critical evaluation. International Journal of Research and Innovation in Social Science, 8(7), 2248-2258.
IMF. (2024). Economic diversification in developing countries: Lessons from country experiences with broad based and industrial policies. International Monetary Fund. Available at: https://www.imf.org/en/publications/departmental-papers-policy-papers/issues/2024/07/20/economic-diversification-in-developing-countries-lessons-from-country-experiences-with-532135, (Accessed: 02 January 2025)
Konte, M., & Ndubuisi, G. (2021). Financial constraint, trust, and export performances: firm-level evidence from Africa. Journal of Institutional Economics, 17(4), 583-605.
Krammer, S. M., Strange, R., & Lashitew, A. (2018). The export performance of emerging economy firms: The influence of firm capabilities and institutional environments. International Business Review, 27(1), 218-230.
Malca, O., Peña-Vinces, J., & Acedo, F. J. (2020). Export promotion programmes as export performance catalysts for SMEs: insights from an emerging economy. Small Business Economics, 55(3), 831-851.
Melese, E., & Kumar, A. (2025). Role of government-sponsored export promotion programs in marketing strategy, market selection and export performance. African Journal of Economic and Management Studies, 1-17.
Moodley, A., Ackers, B., & Odendaal, E. (2022). Factors inhibiting effective organisational performance management: insights from the South African public sector. International Journal of Accounting, Auditing and Performance Evaluation, 18(1), 1-27.
Mpaayei, J. K., & Sigei, R. K. (2025). Strategic Merger Practices and Operational Efficiency of Aviation Industry In Kenya. International Journal of Management and Business Research, 7(1), 600-619.
Njinyah, S. Z. (2018). The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon. International Marketing Review, 35(1), 164-185.
North, D. C. (1990). Institutions, institutional change and economic performance. Cambridge University Press. https://doi.org/10.1017/CBO9780511808678
Pallant, J. (2020). SPSS survival manual: A step by step guide to data analysis using IBM SPSS. Routledge.
Rodrik, D. (2017). Straight talk on trade: Ideas for a sane world economy. Princeton University Press.
Ruzekova, V., Kittova, Z., & Steinhauser, D. (2020). Export performance as a measurement of competitiveness. Journal of Competitiveness, 12(1), 145.
Saunders, M., Lewis, P., & Thornhill, A. (2019). Research methods for business students (8th ed.). Pearson. https://www.pearson.com/se/Nordics-Higher-Education/subject-catalogue/business-and-management/Research-methods-for-business-students-8e-saunders.html
Suwannarat, P. (2023). The moderating role of trust in influencing the effectiveness of export incentives of exporters in the ASEAN. Journal of Asia Business Studies, 17(2), 279-307.
UNCTAD. (2023). Trade and development report 2023. United Nations Conference on Trade and Development. Available at: https://unctad.org/publication/trade-and-development-report-2023, (Accessed: 21 August 2024)
UNCTAD. (2025). Strategic diversification for commodity dependent developing countries. United Nations Conference on Trade and Development. Available at: https://unctad.org/system/files/official-document/c1mem2d65_en.pdf, (Accessed: 21 December 2025)
World Bank. (2022). Nigeria development update: From Policy to People: Bringing the Reform Gains Home. World Bank Group. Available at: https://www.worldbank.org/en/country/nigeria/publication/nigeria-development-update-ndu, (Accessed: 29 November 2025)

Most read articles by the same author(s)