The article addresses the problem of transforming compliance control with the PCI DSS 4.0.1 standard in hybrid cloud environments from an episodic audit practice into a continuous risk management function. It is shown that increasing infrastructure complexity, the deferred mandatory status of certain measures, and the accelerating pace of change render manual compliance operationally untenable. Meanwhile, the distribution of control points across hybrid/multi-cloud leads to the blurring of assessment scope, accountability boundaries, and control verifiability, which determines the high relevance of the study. The purpose of this work is to formalize a framework for automating PCI DSS compliance processes in a hybrid architecture, combining normative analysis with an engineering representation of controls. Scientific novelty consists in interpreting scoping and segmentation as a verifiable hypothesis. In projecting the principles of automated continuous compliance (policy-as-code, shifting left of checks, and formalization of the evidence base as a managed artifact) onto the specifics of PCI DSS, and in proposing a reference architecture and a phased automation roadmap that integrates management planes, telemetry, response processes, and an immutable evidence perimeter. The main conclusions indicate that PCI DSS compliance in a hybrid cloud can be maintained as a system property, dependent on continuous dependency inventory, a disciplined segmentation approach, standardized identity governance, a formalized shared-responsibility model, and machine-executable policies embedded into the change lifecycle. The article will be useful to hybrid infrastructure architects, information security specialists, payment service owners, and auditors involved in assessing and building PCI DSS-compatible solutions.