Dr. Rajni Ayer (2024) “SHAPING CONSUMER CHOICES: THE ROLE OF ADVERTISEMENTS IN FMCG PURCHASES IN THANJAVUR TOWN”, International Research Journal of Advanced Engineering and Technology, 1(1), pp. 06–10. Available at: https://aimjournals.com/index.php/irjaet/article/view/35 (Accessed: 18 January 2026).