DISASTER RELIEF IN THE AGE OF SOCIAL MEDIA: UNPACKING THE CELEBRITY DISASTER AREA EFFECT
Abstract
The rapid rise of social media has reshaped the way disasters are reported, aid is mobilized, and humanitarian goods are distributed. A phenomenon known as the "Celebrity Disaster Area Effect" refers to the role of high-profile celebrities in drawing attention to humanitarian crises through social media platforms. While this can result in increased awareness and funding, it also raises concerns about the efficiency and equity of aid distribution. This article explores how celebrity endorsements and social media campaigns influence the allocation of humanitarian resources, both positively and negatively. Through an analysis of case studies and theoretical frameworks, we examine the ethical implications of celebrity-driven aid mobilization and its potential to exacerbate or mitigate existing inequalities in disaster relief efforts.
Keywords
Celebrity, Social Media, Humanitarian AidHow to Cite
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References
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Copyright (c) 2025 Dr. Maria Perez (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
