ANJALI KALE. CAC Payback Period Optimization Through Automated Cohort Analysis. International Journal of Management and Business Development, [S. l.], v. 2, n. 10, p. 15–20, 2025. DOI: 10.55640/ijmbd-v02i10-02. Disponível em: https://aimjournals.com/index.php/ijmbd/article/view/307.. Acesso em: 16 mar. 2026.